Take a Seat: Kaepernick, Nike, #JustBurnIt | Article

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The I Buy American website compiles American brands. There are other list sites like this out there…


The poisons, the untenable aspects, the imminent danger of globalist cult is wrapped up in the newest Nike ad, narrated by Colin Kaepernick, who famously took a knee during the US national anthem at American football games, starting a trend.

The ad features a Muslim woman in Nike’s sports hijab, a female football linebacker, a refugee athlete who plays for the country who took him in, Colin subtly turning his back on an image of the American flag, and predictably ends with stating a black woman is the greatest athlete ever, as if that’s self-evident. In short, it checks off all the boxes.

You have in Nike—a company that I instinctively never liked—the exemplification of an organization that will follow trends and serve the agenda of the regime while making people think it’s somehow edgy or ahead of the curve. Founded in the United States in the mid-1960s amidst the social upheavals of that decade, Nike has stayed in lock step with the changes that have unfolded and marched along since that time.

Nike will happily turn its back on the nation that once provided its bedrock—and by nation I don’t mean a geographical area or “proposition”, I mean the people of the United States and the European civilization the US reflected. For a long time now, Nike has made its products cheaply in the third world, and then exported those products to the consuming classes of any country, anywhere it could.

Business is business, it’s true, I’m not blind to the fact that profit is the name of the game. But we’ve never lived in a world this connected, and have to take stock of what’s being lost, and indeed, being destroyed.

Nike, like other companies of its ilk, will willingly follow, cater to, and contribute to trends that would destroy Western civilization and its people– if that’s where the money is.

This raises questions about the relations between nations and business. This is what happens when a culture isn’t largely unified and cohesive. Entities within a country can be incentivized to serve interests antithetical to the founding and, until recently, culture of that country.

In that regard, Nike is a whore with no substance, standing for nothing, reflecting nothing, miming cheap platitudes about sportsmanship, training hard, pushing your limits, etc.

Really, what can one say about any sports apparel company that’s that much different from all the others?

It’s an image that’s created; this is the other side of the coin. For as much as Nike is a whore chasing dollars and trends, it’s also a force setting trends and creating perceptions with all of its subtle plays on public psychology, using an army of marketers, designers and researchers such a company employs.

This is where the chicken and egg comes in. The public is being manipulated, but the public also must have exploitable vulnerabilities in order to be manipulated in the first place.

The spectacle of the Kaepernick ad brings this all together.

Here we witness the effects of mass culture, the democratization of everything on an industrial scale. It’s also the spectacle of what’s now understood as America more than anything else.

A surgical separation of definitions is required here. The tenacity and vision of Americans and America as an outgrowth of European civilization is one thing. But the globalized consumerism, the products with built-in obsolescence, and the shallow gestures of optimism, all on rampant display with a company like Nike, represent a loathsome phenomenon that unfortunately seems to be what most people think of when they think of America.

While recognizing another’s ability to protest and make critiques constitutes an essential part of our Western civilization and ethos, there’s more going on here.

Kaepernick complains that the US doesn’t treat black people fairly—he himself raised by a white family who adopted him. You can make an argument that black people are in fact catered to, and plenty of statistics run counter to the mainstream media narrative about black people being targeted by the police—JF Gariepy did a video on this at the time of the ad’s release.

Nevertheless, Kaepernick’s position still represents the discomfort blacks and other non-whites feel in European-derived civilization, even if the Europeanness of that civilization is on the wane—just as honest, healthy whites are uncomfortable with the non-white mindsets and aesthetics that are on the rise in mainstream culture, the type of thing Nike largely trades in.

What’s more is that protests from whites about their demographic displacement, or calling attention to their murder from recent migrants, or calling attention to the whites being slaughtered brutally in South Africa, or run over by trucks and molested on the streets of Europe, are met with deafening silence at best.

But more common are the attacks of all kinds for daring to mention such things as white erasure and dispossession in the first place —and certainly there’s never any corporate sponsorship and mass media campaigns addressing these grievances.

As always, the hypocrisy reeks, but something here runs even deeper. Nike is an avatar of globalism. Its ads must serve the religion of diversity, its products must be quickly disposable and synthetic.

Kaepernick is an avatar of the never ending attempts and failures of trying to force square pegs into round holes regarding the fault lines among the different populations of the US. The power and money behind this campaign shows that white, European civilization and the white European ethos does not have the cultural power in the US. There are no commercials representing an equal and opposite counterbalance in American culture. Maybe we should experiment with making hypothetical videos showing what such commercials would look and sound like.

Nike’s attempt at serious messaging rings goofy and hollow, just like the gaudy bright colors and gauche designs of many of their products. If there’s any worthwhile future at all, no one will look back at pictures of adults donning neon athletic wear at all times of day and in contexts outside of physical exercise with any of the respect, awe, or reverence that we now admire in the dress and carriage of our predecessors from days past.

In short, this ad and its socio-political context by using Kaepernick as the narrator encapsulates junk pop-culture and antiwhiteism as the now triumphant global hegemony.

It doesn’t matter if we can make legitimate and nuanced critiques about America’s imperialism, that’s not what Kaepernick symbolizes, the public isn’t thinking that deeply. Things have to be kept simple in mass communication.

Kaepernick as a symbol, and this ad as a shorthand, signals and celebrates the growing dominance of a post-white America. The temperature is turned up and the frog is boiling now for all to see. They’re rubbing it in our faces and, as some have theorized, a brand like Nike, who calculates its every move, may well afford to lose its white customers at this point. Though we should certainly test that theory by never supporting companies like this.

It doesn’t matter how many speeches about corporate responsibility Nike’s executives may deliver, or how many charity events and partnerships Nike may participate in. Every big company has to do things like that. But on balance, Nike is harmful, a symptom of globalism and rootlessness, as their very existence simultaneously propels and perpetuates globalism and rootlessness.

This ad, seemingly good-natured and inspirational, provides a case study in mainstream culture’s war on normative European society, within a European-derived country. They’re not attempting to hide it anymore, at all.

And that’s why we’re the counter-culture.

I said earlier that mass manipulation can only be possible with a vulnerable people. That’s why our concerns and actions must be holistic, why it’s paramount to develop health, balance, and fortitude in your mind, character, spirit, and body.

Do you want to live in a society where people have deeply emotional relationships with companies that sell them things? Doesn’t that indicate a lack of actual relationships and actual self confidence?

It’s not just Nike, it’s the whole mainstream dream machine. Unplug from it all, unplug from Starbucks and Netflix and Coca Cola and Hollywood too. It’s all connected and it’s all poison.

We can make something new.
We can make something better.

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